The Television Broadcasts Limited (TVB) is a well-known company in Hong Kong. They provide television entertainment services for the public, which included free and pay channel. They had spread their company information through the internet successfully. One of their most powerful check point is their own website: http://www.tvb.com/ .
The title of their website had named as tvb.com, which is same as their company name. In tvb.com, we can find may information about the company. The main page covered all useful title and with some attractive picture. The upper left hand corner will show the most popular programme, and also some plans or events that are under promotion. At the upper right hand corner, they will also point out which programme on air in their different channel.
For the lower left hand corner, there's the updated list for the artists blog. Once the artists updated their own blog, the update will show in there. There also a billboard for their artist.
At the bottom of the website, they provided several links for their different channels. People can visit the channels' own page by clicking the icon.
Through the website, you can see the schedule of each channel. The system will highlight the on air programme automatically for easier reference. The drama, movies, some reality programmes or special programmes will have a separate web pages. In the pages, it will show the introductions, chapters' descriptions, characters and background history, etc. It let the audiences understand more before watch the programme and attract people to watch the programme continuously.
Each artist in TVB will have their own blog, they can post everything in their blog. It could help the public, especially the fans to understand more of those artist. Some artists will post some news for which drama they are editing now, to attract more people to watch the drama. Here is one of the example for the blog, their General Manager, Mr. Stephen Chan, will update his own blog everyday. 
For better communication, they had arrange a forum for the public. The forum had divided into different categories. People can post anything on the forum, whatever it is related to the TVB programme or not.
TVB concerned some people might missed their programme, therefore the tvb.com had created a new function called "My TV". It uploaded many programmes and let the public see it online for free. All the videos are very up-to-date. They had filed the videos into different types for better searching. Also, you can find which is the most popular and updated.
In the website, they provided a page for selling their products, mainly is the VCD, DVD and Blu-ray. There's another page for their TVB magazine, you can read that magazine online.
For better client services and internet marketing, they had cooperate with other media for different programme too. That included msn, Yahoo! and Youtube.
The Cable TV also one of the famous television company in Hong Kong, but their internet marketing is ineffective. Their website (http://www.cabletv.com.hk/) is very messy, some icons will overlapping on others.
The webpage is not user friendly too, each webpage will pop up another window and have to click several steps for each enquiry.
In their website, they just provide the information in wordings and basic graph. They can provide more information for their programmes.
The most important problem for the internet marketing is didn't provide a channel for the clients. There's no RSS, forum or discussion board in their website.
Hi Ada, you have done another great job in comparing an effective and ineffective example of Internet marketing. TVB is taking advantage of the unique qualities of the Internet, such as interactivity, personalization, two-way communication, while i-cable is not.
回覆刪除Thanks a lot!
回覆刪除When I start to do this session, I think for a long time which website I visit most. Finally I choose TVB, as sometimes when I'm watching TV at home. I will visit this website to see more information about the drama.
Also, I think there will be more attractive if the comparison of the internet marketing are in the same field. So I visited all the TV services provider, including those in Mainland China.